The Afro Roots line was specially developed for continuous use, aiming to reconnect with roots and enhance the natural beauty of your hair. Comprising products that prioritize health and movement, it offers convenience for daily use, meeting the needs of various hair textures and curl patterns.

Cleanse, Refresh, and Hydrate: Discover the Basic Care line, a balanced fusion of essential hair care. Designed for daily use, this line offers a powerful combination of natural ingredients, such as rosemary and aloe vera, ensuring strength, prevention of premature aging, and intense hydration for your hair.

Restorative Action of Finishers: Discover the Blends line, a collection of products with specially formulated blends to revitalize hair damaged by chemical processes or natural factors. With a powerful restorative action, these finishers offer an effective solution to restore the health and vitality of your hair, delivering exceptional results.

Bombastic Lightening Powder offers rapid lightening power of up to 9 levels, featuring hydrolyzed keratin and a Dust-Free system in its formula. It’s the perfect choice for lightening resistant hair, as it works faster while protecting the strands.

Smooth and healthy results with the Carnival line, featuring an advanced, formaldehyde-free formula. This line offers a complete solution for hair straightening. From the Progressive Brush to the Neutralizer and maintenance treatments, Carnival products provide a natural straight look while intensely treating the strands, rebuilding them, promoting shine and softness, and ensuring continuous hydration and nourishment for long-lasting results.

Clarifying Shampoo is a deep-cleansing product used before Progressive Straightening applications. Its formula includes an active ingredient that helps remove all impurities. Micellar water acts as a powerful astringent, providing a thorough clean without damaging the hair fiber!

Vibrant and long-lasting color with Cationic System technology to protect and nourish the hair—that’s what the Colors Line offers. This line is designed to deliver exceptional hair color results, with a variety of products meeting the needs of those seeking radiant, enduring colors without compromising hair health.

Defined and healthy curls are the essence of the Curls Line. Developed for wavy, voluminous, dry, or dull hair, its exclusive formula enriched with Hazelnut Extract combats frizz and restores the vitality of the hair strands daily. This line provides intense nourishment and long-lasting protection, keeping curls beautiful and well-maintained for any occasion.

Its formula, enriched with Softan and cotton, is packed with Vitamin E and antioxidants to replenish essential nutrients lost in chemical processes or daily damage. It leaves hair softer and silkier. For daily use.

The Eclipse Leave-in Thermal Protector was developed for the recovery of damaged, dry, and brittle hair. It offers an anti-frizz effect and UVA and UVB protection, leaving the hair loose and very shiny

Developed for dry and damaged hair, the Enjoy line boasts high technology with a blend of Keratin, Collagen, Amino Acids, D-Panthenol, and Vitamin B5. It’s ideal for meeting the needs of all hair types, providing shine and vitality to the strands.

With Hyaluronic Acid and collagen, the Isso é Vida line takes care of the hair and ensures protection with reconstructive action. Additionally, it contains a combination of 21 amino acids that restore shine and softness to the strands.

La Vie en Rose offers a complete line of vegan products, including protein, serum, shampoo, conditioner, masks, ampoules, neutralizer, and leave-in, all formulated to restore and straighten the hair.

The Light Blond Toning Mask deeply hydrates while neutralizing and eliminating yellow tones from the hair. Its formula includes Shea Butter, which prevents dryness, enhances shine, and keeps the color vibrant and radiant.

Tints that maintain vibrant and intense colors. From the first application, the Modern Girl line enhances specific tones such as copper and burgundy, ensuring well-pigmented hair.

Developed for hair with oily roots and dry ends, the Oil Free line features Bio Control and Aquileia in its formula, offering daily care and deep cleansing to the hair strands without drying out the ends.

A revolutionary instant-action spray, anti-brass toner for blonde hair. It removes yellow tones from blonde hair and restores shine. Proven results in just 1 second!

The Blend of Legendary Oils in its formula restores the structure of the hair strands, leaving them more hydrated and enhancing the coloring or bleaching process.

The world’s first bleaching powder that already contains the famous plex complex in its formula, which protects the hair and lightens up to 9 shades. Ideal for platinum blonde hair.

For straight and healthy blonde hair, the Rio line features an advanced formaldehyde-free formula. This line offers a complete solution for hair straightening

Eliminates unwanted yellow tones. The So Blonde line is the ideal solution for eliminating unwanted yellow tones from blonde, gray, or bleached hair.

Providing straightening and intensive care for your hair, the So Liss line ensures straight, hydrated, and shiny strands. With formulas enriched with ingredients like Aloe Vera, Aquileia, Whey Protein, and Keratin, the products in this line not only straighten but also nourish and repair the hair fiber.

Providing straightening and intensive care for your hair, the So Liss line ensures straight, hydrated, and shiny strands. With formulas enriched with ingredients like Aloe Vera, Aquileia, Whey Protein, and Keratin, the products in this line not only straighten but also nourish and repair the hair fiber.

Intensifier that fully pigments the faded or lightened tone, leaving the hair with a radiant red color.

Intensive and specialized care. The Treatment line uses Plantcol technology, which combines collagen, keratin, and elastin. Its products act directly on the hair strands, providing reconstruction, nutrition, and deep hydration. Ideal for beauty professionals, it ensures effective and long-lasting results.