The Afro Roots line was developed especially for continuous use, aiming to celebrate origins and enhance the natural beauty of your hair. Comprising products that prioritize health and movement, it offers daily practicality, meeting the needs of different hair textures and curl patterns.

Cleansing, Freshness, and Hydration: Discover the Basic Care line, a balanced fusion of essential hair care. Developed for daily use, this line offers a powerful combination of natural ingredients, such as rosemary and aloe vera, ensuring strengthening, prevention of premature aging, and intense hydration for your hair.

Restorative Action of Finishers: Discover the Blends line, a collection of products with specially formulated blends to revitalize hair damaged by chemical or natural processes. With a powerful restorative action, these finishers offer an effective solution to recover the health and vitality of your hair, providing exceptional results.

The Bombastic bleaching powder has a fast lightening power of up to 9 levels, contains hydrolyzed keratin, and features a Dust Free system in its formula. It is the perfect choice for lightening resistant hair, as it works faster while protecting the strands.

Smooth and healthy results with the Carnival line, which features an advanced formaldehyde-free formula. This line offers a complete solution for hair straightening. From the Progressive Brush to the Neutralizer and maintenance treatments, Carnival products provide a natural straight look while intensely treating the hair, rebuilding it, promoting shine and softness, and ensuring continuous hydration and nutrition for long-lasting results.

Clarifying Shampoo is a deep cleansing product used before applying Progressive Straightening treatments. Its formula contains an active ingredient that helps remove all impurities. Micellar water is a powerful astringent that promotes deep cleansing without damaging the hair fiber!

Its formula with Softan and cotton, rich in Vitamin E and antioxidants, replenishes essential nutrients lost due to chemical processes or daily aggressions. It provides softer and silkier hair.

The Leave-in Eclipse Thermal Protector was developed for the recovery of damaged, dry, and brittle hair. It provides anti-frizz effects and UVA and UVB protection, leaving hair smooth and shiny.

Developed for dry and damaged hair, the Enjoy line uses advanced technology with a blend of Keratin, Collagen, Amino Acids, D-Panthenol, and Vitamin B5. It is ideal for meeting the needs of all hair types, providing shine and vitality to the strands

The Legendary Oils blend in its formula restores the hair structure, makes it more hydrated, and enhances the coloring or bleaching process.

With Hyaluronic Acid and collagen, the Isso é Vida line cares for the hair and ensures protection with reconstructive action. Additionally, it contains a blend of 21 Amino Acids that restores shine and softness to the strands.

La Vie en Rose offers a complete line of vegan products, including protein, serum, shampoo, conditioner, masks, ampoules, neutralizer, and leave-in, all formulated to restore and straighten hair.

The Light Blond Toner Mask deeply hydrates while neutralizing and eliminating yellowish reflections from the strands. Its formula includes Shea Butter, which prevents dryness, enhances shine, and keeps the color vibrant and radiant.

Toners that provide maintenance for vibrant and intense colors. From the first application, the Modern Girls line enhances specific tones like copper and marsala, ensuring well-pigmented hair.

Developed for hair with oily roots and dry ends, the Oil Free line features Bio Control and Aquileia in its formula, providing daily care and deep cleansing without drying out the ends.

A revolutionary instant yellow remover spray for blonde hair. It eliminates yellow tones and restores shine to the hair. Results proven in 1 second!

The world’s first bleaching powder that already contains the renowned plex complex in its formula, protecting the strands and lightening up to 9 levels. Recommended for platinum hair.

For straight and healthy blonde hair, the Rio line features an advanced formaldehyde-free formula. This line provides a complete solution for hair straightening.

Eliminates unwanted yellow tones. The So Blonde line is the ideal solution for removing unwanted yellow tones from blonde, gray, or bleached hair.

Straightening and intensive hair care, the So Liss line ensures smooth, hydrated, and shiny strands. With formulas enriched with ingredients like Aloe Vera, Aquileia, Whey Protein, and Keratin, the products in this line not only straighten but also nourish and repair the hair fiber.

The gray SO Magic mask works from the first application. It removes yellow and orange tones, giving the strands a grayish hue.

Intensifier that fully pigments faded or bleached tones, leaving the hair with a radiant red color.

Intensive and specialized care. The Treatment line uses Plantcol technology, which combines collagen, keratin, and elastin. Its products work directly on the strands, providing reconstruction, nourishment, and deep hydration. Ideal for beauty professionals, it ensures effective and long-lasting results.